I-64 Widening in Henrico & New Kent Counties (Richmond, Va.)
Seventh Point is working with Corman-Branch, a joint venture, and the VDOT Richmond District to deliver marketing services and stakeholder communication about the Interstate 64 Widening in Henrico & New Kent project, a busy, four-mile segment east of Richmond and extending between the Interstate 295 interchange and the Bottoms Bridge/Quinton interchange. From print collateral to targeted online and radio advertising, Seventh Point is collaborating with the project team to keep residents, first-responders and travelers informed of project impacts, benefits and progress. Our communications tools and messaging support the project’s purpose: to improve safety and traffic flow while increasing vehicle capacity along one of the busiest highways in Virginia.
GRTC Pulse Project (Richmond, Va.)
In Spring 2016, Seventh Point Transportation PR began working with The Lane Construction Corporation (LANE), in partnership with STV, Inc., on a design-build contract for the Richmond region’s first bus rapid transit system. Known as GRTC Pulse, the project is a 7.6-mile corridor beginning on Broad Street in Henrico County and connecting to Main Street in downtown Richmond, extending to the City’s East End. VDOT is utilizing Federal, state and local funds to oversee construction and implementation of GRTC Pulse on behalf of the Project Team, which includes Greater Richmond Transit Company (GRTC), City of Richmond, Virginia Department of Rail and Public Transportation (DRPT) and Henrico County. On behalf of Lane Construction, Seventh Point serves as project public information officer (PIO), collaborating with VDOT and project partners to provide consistent, ongoing messaging about the project to provide public stakeholders with information and awareness on the project. Activities include managing a 24-hour construction hotline; responding to public inquiries relating to construction; keeping project partners informed of construction schedule and progress; assisting GRTC and project partners with hosting 20 public information meetings; print and radio advertising and radio public service announcements; producing printed collateral materials for public information purposes; and producing and executing elements of a project communication strategy and emergency response plan. GRTC Pulse is expected to be operational in October 2017.
Seventh Point leads public affairs for VDOT’s Military Highway Continuous Flow Intersection Project (CFI), managing stakeholder communications, public involvement, media relations, and paid media. The intersection at Military Highway and Northampton Boulevard in Norfolk will be transformed with a new high-capacity design that will increase capacity and reduce congestion. Seventh Point coordinates directly with impacted businesses and residents to mitigate impact, address concerns, and raise project awareness.
In Spring 2015, Seventh Point Transportation PR expanded its agency footprint into central Virginia, working with Curtis Contracting, Inc., on the Route 60 Widening Project in Chesterfield County. Through this $8.5 million design-build contract, a 1.25-mile, highly-traveled stretch of Route 60 in Midlothian is being widened from four lanes to six lanes. Curtis Contracting turned to Seventh Point for public affairs and stakeholder engagement supporting the project. Working closely with Curtis project management and Chesterfield transportation and public affairs teams, our Richmond-based public information officer (PIO) engages Midlothian residents, businesses and motorists with construction updates and safety messaging on the project’s Facebook and Twitter pages. Through established relationships with Richmond news media, we have secured positive project coverage by Richmond Times-Dispatch, Chesterfield Observer, WRVA and WCVE news radio, and local TV stations WTVR and NBC12. Presentations to homeowner association leaders and business groups have enabled the project team to personally reach key stakeholders throughout the duration of the project.
In April 2014 the VDOT Hampton Roads District began the road smoothing I-64/I-264 pavement rehabilitation project. The Seventh Point Public Affairs Team was engaged to help develop and execute a multi-level, comprehensive communications plan to keep the Hampton Roads community and stakeholders updated on project scope, impact, and timeline. The Public Affairs team’s main focus is the I-264 portion of the project, though the team helps communicate overall project updates as needed. The entire portion of the pavement rehabilitation project spans from I-64 at the Hampton Roads Bridge Tunnel to the oceanfront via I-264 in Virginia Beach. A complex project, pavement rehabilitation on I-264 includes ramp and lane closures, detour navigation, possible weather constraints, and coordinated efforts with local on-going transportation projects, as well as working around ongoing community events and high volume traffic. The Seventh Point Public Affairs team helps communicate project updates and milestones to the media, stakeholders, and citizens that may be affected. This is accomplished through advisories, direct community outreach, paid media advertising, and earned coverage through social media.
Working on behalf of the VDOT Communications Department, the Seventh Point Public Affairs team updates the public and navigates the PR of the Pavement Rehabilitation project through completion. View the complete Pavement Rehabilitation project PDF. Follow @VaDOTHR or search #PavementRehab on Twitter to stay in the loop on project progress.
Seventh Point works with Southeastern Transportation Partners (STP) to provide public relations support for The Virginia Department of Transportation (VDOT). Our full-time dedicated public information officer works directly with VDOT to manage public relations, marketing, and community relations for Elizabeth River Tunnels. The Seventh Point Public Affairs Team also developed, launched and maintain a custom communications dashboard, which tracks all PR activities in accordance with the client’s agreement and technical requirements. Our outreach efforts to engage community members bring all key stakeholders to the table, including legislators, municipalities, civic leagues, military, and businesses in Hampton Roads. Special focus was given to creating public awareness and managing community relations throughout the right-of-way acquisitions process, addressing citizens’ concerns to prevent negative reactions toward the Elizabeth River Tunnels project.
As part of the District-Wide Contract IV, Seventh Point works alongside the VDOT Public Affairs department to execute targeted advertising for various transportation projects across Hampton Roads. Our advertising and marketing efforts to motorists and key stakeholders about roadway and bridge construction projects effectively raise awareness and inform. Specific initiatives include comprehensive placed media campaigns in print, internet and broadcast. The campaigns are designed to mitigate impact to allow the engineer to remain focused on the construction. Seventh Point also delivers consultative marketing services as needed, including research, branding, strategy and creative design.
When the Hampton Roads District needed a strategic plan to manage public opinion regarding the I-64 Battlefield Boulevard Project in Chesapeake, Virginia, Seventh Point collaborated with the VDOT Public Affairs department, the engineers and the City of Chesapeake to create and execute a multi-tiered communications plan and advertising materials. The plan included outreach to businesses, residents, motorists and key elected officials. Advertising included print, broadcast, direct mail and online campaigns. We provided media training for key communicators and remained focused on internal communications to successfully deliver the public relations components. This successful campaign, which also included innovative use of public meetings and “information breakfasts,” garnered favorable news coverage in the local media and a prestigious Pinnacle Award from the Public Relations Society of America.
Managing public affairs for all aspects of the Gilmerton Bridge Project in Chesapeake, Virginia, Seventh Point works in partnership with concessionaire Parsons Brinckerhoff and the VDOT Hampton Roads District Public Affairs office. Our dedicated public information officer manages all community outreach and media relations in collaboration with VDOT. The communications plan, media training for key engineering staff and advertising — including maintaining the project website, electronic and direct mail communications, community and business outreach, surveys, press releases, media relations and legislative updates — focuses on effectively communicating the innovative approach of the project (building a new bridge over an existing bridge) and managing the inconveniences of reduced lanes and nightly closures. National recognition for the project has included a visit from FHA Administrator Victor Mendez and a feature story in Engineering News-Record.