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Lefty Engineer

Lefty Engineers

In our work with engineers we’ve discovered many are left handed, maybe a disproportionately large number. Engineers are tenacious problem solvers. They are also pretty creative. Research tells us these abilities are common among most southpaws. While maybe 10 or 12 percent of the population are left-handed, why are so many lefties earning their daily […]

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Reach Thousands More People without Spending Thousands More Dollars

How We Told People We Were Closing a Bridge Using Programmatic/RTB Recently, Seventh Point helped develop a public awareness campaign for a year-long bridge closure. Community outreach was done, including community engagement, press releases, and digital and print ads in the newspaper. But media is changing. We needed to make sure we reached the people […]

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Identify Key Stakeholders and Reach Thousands of Motorists

Most transportation projects will affect more than just the traveling public. Because it is important to reach out to anyone who may experience impact, a thorough and accurate key stakeholders list is essential. In addition to motorists, key stakeholders may include municipalities, city officials, businesses, first responders, the military, civic leagues/neighborhood groups and area residents, […]

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Pushing the Limits of Pavement

With more than 2.6 million miles of paved roadway in the United States, pavement is one of the most essential elements in the surface transportation system. However, the public may not realize that pavements are engineered structures constructed with deliberate choices in layer thicknesses and materials. At the same time, pavement materials are natural resources […]

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Project Awareness through Paid, Owned and Earned Media

Everyone likes categories, definitions and clear distinctions. Advertisers, marketers, public relations practitioners and business owners are no exception. Everyone prefers clearly defined boundaries and realms of influence and expertise. But the truth is, those boundaries no longer exist. Media is now an amalgam of many disciplines, mediums and tactics.  Here is a quick overview of […]

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TUNNEL CONSTRUCTION: Midtown Tunnel sections now floating toward Portsmouth

The Elizabeth River Tunnels (ERT) Project team has begun the process of towing down the first six of 11 tunnel sections for the new Midtown Tunnel. The tunnel elements will be towed from the SKW Constructors JV fabrication facility in Sparrows Point, Md., to the Portsmouth Marine Terminal in Portsmouth, Va., in preparation for placement […]

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Media Relations: Get them Involved and Keep the Coverage Going

If you want to execute some control over how your project is portrayed in the media, you need to consider your approach to media relations and media training. A proactive media relations program can promote positive news coverage during the project. Media training will prepare key spokeperson(s) from your project to stand up on camera. […]

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Crisis Communications Planning for Transportation

Establishing a Crisis Communications Plan for each transportation project will mitigate negative repercussions and shorten crisis response time. Identify the possible risks associated with your project through discussions with your public relations team, legal staff, executives and project managers. Create a series of talking points addressing each potential crisis. These preparations facilitate immediate media response, […]

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Lawmakers support new Hampton Roads transportation commission

RICHMOND – A key House committee advanced two bills Tuesday that could overhaul transportation spending in Hampton Roads and across the state. House Bill 1253 would create a new commission with the power to borrow money and implement tolls in Hampton Roads. Gov. Terry McAuliffe’s administration says the change would inject more local control into […]

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Reckless Driving Bill to Protect Cops Introduced in VA

RICHMOND, Va. — The bill requested by the family of Virginia State Trooper Andrew Fox has been introduced in the Virginia State Senate and assigned to the Senate Transportation Committee, according to Virginia State Senator Phillip P. Puckett, D-Russell. Legislative Services assigned the number SB 293 to the bill. The bill summary is titled: “Reckless […]

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