I-64 Widening in Henrico & New Kent Counties

I-64 Widening in Henrico & New Kent Counties (Richmond, Va.)
Seventh Point is working with Corman-Branch, a joint venture, and the VDOT Richmond District to deliver marketing services and stakeholder communication about the Interstate 64 Widening in Henrico & New Kent project, a busy, four-mile segment east of Richmond and extending between the Interstate 295 interchange and the Bottoms Bridge/Quinton interchange. From print collateral to targeted online and radio advertising, Seventh Point is collaborating with the project team to keep residents, first-responders and travelers informed of project impacts, benefits and progress. Our communications tools and messaging support the project’s purpose: to improve safety and traffic flow while increasing vehicle capacity along one of the busiest highways in Virginia.