Seventh Point and I-64 Battlefield Boulevard

I-64 Battlefield Boulevard Project

When the Hampton Roads District needed a strategic plan to manage public opinion regarding the I-64 Battlefield Boulevard Project in Chesapeake, Virginia, Seventh Point collaborated with the VDOT Public Affairs department, the engineers and the City of Chesapeake to create and execute a multi-tiered communications plan and advertising materials. The plan included outreach to businesses, residents, motorists and key elected officials. Advertising included print, broadcast, direct mail and online campaigns. We provided media training for key communicators and remained focused on internal communications to successfully deliver the public relations components. This successful campaign, which also included innovative use of public meetings and “information breakfasts,” garnered favorable news coverage in the local media and a prestigious Pinnacle Award from the Public Relations Society of America.