Reach Thousands More People without Spending Thousands More Dollars

How We Told People We Were Closing a Bridge Using Programmatic/RTB Recently, Seventh Point helped develop a public awareness campaign for a year-long bridge closure. Community outreach was done, including community engagement, press releases, and digital and print ads in the newspaper. But media is changing. We needed to make sure we reached the people […]

Identify Key Stakeholders and Reach Thousands of Motorists

Most transportation projects will affect more than just the traveling public. Because it is important to reach out to anyone who may experience impact, a thorough and accurate key stakeholders list is essential. In addition to motorists, key stakeholders may include municipalities, city officials, businesses, first responders, the military, civic leagues/neighborhood groups and area residents, […]