Media Relations: Get them Involved and Keep the Coverage Going

If you want to execute some control over how your project is portrayed in the media, you need to consider your approach to media relations and media training. A proactive media relations program can promote positive news coverage during the project. Media training will prepare key spokeperson(s) from your project to stand up on camera. […]

Crisis Communications Planning for Transportation

Establishing a Crisis Communications Plan for each transportation project will mitigate negative repercussions and shorten crisis response time. Identify the possible risks associated with your project through discussions with your public relations team, legal staff, executives and project managers. Create a series of talking points addressing each potential crisis. These preparations facilitate immediate media response, […]

Transit Options in Virginia Beach

January 18, 2014 This week, Virginia Beach learned it’s likely to cost $1.3 billion to extend light rail through the Hilltop commercial district to the Oceanfront in 2018. By comparison, bus rapid transit would cost $885 million. But those numbers depend on who’s chosen to build the system and what technology is used. The effect […]

Building the Brand
Seventh Point Builds Trust

Establishing a unified and powerful brand, coupled with consistent graphics and messaging in all communications materials, is a crucial early step in a successful transportation PR campaign. Your brand will communicate the project details, impact, and benefits, as well as deliver a clear and concise message and maintain project credibility. Why Your Project Needs a […]

Develop a Paid Advertising Media Plan

You’ve probably heard the phrase, “The medium is the message.” While it isn’t quite that simple, choosing the right medium (or media) is crucial to communicating your message successfully. When it comes to paid media for transportation projects, you need know what you want to communicate, designate a medium, and optimum timing to reach to […]