Identify Key Stakeholders and Reach Thousands of Motorists

Most transportation projects will affect more than just the traveling public. Because it is important to reach out to anyone who may experience impact, a thorough and accurate key stakeholders list is essential. In addition to motorists, key stakeholders may include municipalities, city officials, businesses, first responders, the military, civic leagues/neighborhood groups and area residents, […]

Pushing the Limits of Pavement

With more than 2.6 million miles of paved roadway in the United States, pavement is one of the most essential elements in the surface transportation system. However, the public may not realize that pavements are engineered structures constructed with deliberate choices in layer thicknesses and materials. At the same time, pavement materials are natural resources […]

Lawmakers support new Hampton Roads transportation commission

RICHMOND – A key House committee advanced two bills Tuesday that could overhaul transportation spending in Hampton Roads and across the state. House Bill 1253 would create a new commission with the power to borrow money and implement tolls in Hampton Roads. Gov. Terry McAuliffe’s administration says the change would inject more local control into […]

Industry Publication Coverage
Traditional Advertising

One of the most crucial steps in any PR undertaking is identifying your prime audience. For transportation construction projects, one of the key segments of your audience is other industry professionals. While many PR campaigns cater to the general public, don’t overlook the value of sharing your story with your peers. The best opportunity you […]

Building the Brand
Seventh Point Builds Trust

Establishing a unified and powerful brand, coupled with consistent graphics and messaging in all communications materials, is a crucial early step in a successful transportation PR campaign. Your brand will communicate the project details, impact, and benefits, as well as deliver a clear and concise message and maintain project credibility. Why Your Project Needs a […]

Develop a Paid Advertising Media Plan

You’ve probably heard the phrase, “The medium is the message.” While it isn’t quite that simple, choosing the right medium (or media) is crucial to communicating your message successfully. When it comes to paid media for transportation projects, you need know what you want to communicate, designate a medium, and optimum timing to reach to […]

Developing Your Communications Plan
Social Networking

Developing Your Communications Plan Once you have a handle on the target audiences for your transportation public affairs campaign, and a clear understanding of the impact of your project, your next step will be mapping out a Communications Plan. Careful attention should be paid to the unique risks and opportunities pre-construction, during construction, and post-construction. […]

Create a Marketing Plan For Your Transportation Project
marketing plan

Create a Marketing Plan For Your Transportation Project Look at any successful communications plan, and you’re likely to see a combination of strong media relations and a marketing communications or advertising plan. A marketing plan allows you to control both the content and the placement of the message. This may include a mix of online […]